I’m a photographer specializing in truthful images to inspire feelings.

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Rui Santos Costa




This series builds on a larger project, in essence, a Photo Essay of social connections. All the people in the series have some connection with each other; either a friend, relative or acquaintance. In the end, all these people are connected and form a bond, a circle, humanity and our society.

Rui Santos Costa

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Working on a new project, Jersey City Truth.

Jersey City has low-income housing, expensive real estate due to its location and other social separations that make the city very diverse. Many people see this city as a convenience due it’s location and the city investments funds to develop areas that attract people to buy and grow these areas. however, underdeveloped areas receive little or no funding. The idea is not to capture the scenic areas of jersey city but what people call "home".

Rui Santos Costa





I feel without words, this photograph would present itself as an image of someone that is; religious, praying for something or someone or feeling some sorrow for themselves or others. However, this image is of a bond, a bond shared by friends, family or mother and son/daughter. The holding of the hands presents to me that bond, in this portrait mother and son. Yes, this is my mother and rarely do I photograph her and she was excited to be part of this session.  This bond is forever from birth to death.

Life Transformation

With a successful career in the finical industry, this successful woman decided to transform her life from client meetings to the joy of a family. She opted to give up her goals and develop new ones. Thus far this women has raised a family, started her own business and completed her MBA. She is a mother, a wife, an educator and someone I look up to.



Non-contextual backgrounds used on portraits allows us to focus on the person’s eyes, face, cheeks, body style, clothes and objects they hold. It allows us the viewer to establish our own feelings of what is being portrayed. I have ventured into capturing a series of portraits that allow the viewer to build their own feelings. These images include friends, family and people with no connection to my life. This will allow me to build a series of images that it some way or other will allow the viewer to connect with and see what I see when meeting and photographing these in my words “extraordinary” people. No matter who you are, where you have been, we all have something to add to life and society.

This portrait of this women allows us the viewer to build our own feelings, for me this woman means the world to me. Not only has she taught me to be a whom I am today, she will love me no matter what difficulties I encounter to her death. She has been there day one and she will be there on my last. Her smile extends beyond the frame and engages the viewer as it has engaged me. A portrait is a powerful image, it can bring a smile or a tear and it always go beneath our surface.